You know it is big when NO BULL… and University of Kentucky are doing it together! Our year- long collab has already brought about results on 3 joint projects in the marketing research, content creation, social media, and brand development. Under Prof. Kimberly Parker’s mentorship, UKY students have supported No Bull brand by doing a variety of surveys and research on certain focus groups that offer insight in all these areas within the fields of marketing and communications.